Everton’s Hill Dickinson Stadium has a glamorous feature which no other major venue has on the planet

Everton’s Hill Dickinson Stadium has a glamorous feature which no other major venue has on the planet

Everton’s Hill Dickinson Stadium has quickly earned a reputation as one of the Premier League’s finest grounds.

This season, the stadium has impressed not only Everton fans but also visiting supporters and managers.

Oliver Glasner, in particular, praised the electric atmosphere at the Hill Dickinson, suggesting it played a pivotal role in Everton’s victory over Crystal Palace last month.

Beyond the pitch, the stadium is also set to be a financial game-changer for Everton, with the potential to generate an extra £40 million in annual revenue.

But it’s not just the money or the atmosphere that makes the Hill Dickinson special—it also features a truly unique element that sets it apart from other major sports venues worldwide: a watch showroom.

Commentator Martin Tyler was struck by the stadium’s modernity during his first visit earlier this season.

The Hill Dickinson now offers 20 private boxes, each lavishly designed. Among them, the Christopher Ward suite stands out for its one-of-a-kind watch showroom located in the west stand.

Believed to be the only major stadium globally to feature such an amenity, the suite has quickly become a hit with fans.

Supporters can explore the watches on matchdays or book appointments during the week for a closer look. The suite also includes dining facilities, making it an unparalleled experience for visitors.

Christopher Ward co-founder and CEO Mike France, a passionate Everton supporter, expressed his excitement about the project.

Speaking to Everton’s website in September, France acknowledged that the idea was “a little bit bonkers” but aligned perfectly with the company’s ethos.

“We love a world first,” he said. “Creating a watch showroom inside a premium dining room within a football stadium is genuinely new—and a little bit bonkers—but it feels authentic, inclusive, and full of character, which is what Christopher Ward is all about.”

The collaboration is part of a multi-year partnership between Christopher Ward and Everton, which began in 2022, highlighting the brand’s strong relationship with the club.